"Change the script. Join the vibe." The invitation could not be more clear. Use vibers ™ and be part of it. Of the biobased community, the green movement, the do-gooders. With that vibe, founder Jan-Govert van Gilst sells his elephant grass fibers. Presenting products such as paper, concrete, and especially biopolymers, this seems a successful strategy.

There’s no shortage of cash. That’s what you hear when it comes to financing innovative projects. But can the same be said for bio-based and circular projects? Certainly there’s not exactly a rush. That has everything to do with the specific character of this sector. And it’s still not a reason to throw in the towel.

The biobased economy in the north is about to benefit from a number of brand-new innovation facilities - the Innovation Hall of the Zernike Advanced Processing Facility (ZAP) and the Avebe Innovation Centre that includes Innolab Agrifood. The next steps are being planned already.