With the bioeconomy’s use of renewable biological resources from land and sea, like crops, forests, fish, animals and micro-organisms to produce food, materials and energy, it is well-placed help alleviate the environmental problems – particularly when it comes to the reduction of greenhouse gas emissions. For those of us within this sector, this is obvious. For policymakers, many are waking up (whether quickly or slowly) to the need for a strong bioeconomy to help Europe achieve a circular, green economy and fulfill the aims of the EU Green Deal. However, society as a whole needs to understand the bioeconomy.
Our broad range of members at the Bio-based Industries Consortium covers many sectors including agriculture and agri-food; aquaculture and marine; chemicals and materials; forestry; technology providers and waste management and treatment. We know that products already developed by our members allow the general public to make more sustainable choices. However, they often don’t know about these products – what bio-based means; and how these products contribute to the reduction of greenhouse gas emissions.
That is one of the reasons why we are launching a social media campaign across our Twitter, LinkedIn and Facebook accounts in April called #BetterwithBiobased. By highlighting some bio-based products that are currently available, the hope is that we can do our part to raise awareness. Indeed, the often used phrase “from niche to norm” must take into consideration that, now more than ever, everyone needs to know what the bioeconomy is and its value, so they can make consumer choices today that lead to a greener tomorrow.
