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A successful biobased economy is not only built on technology, but especially on consumer confidence in the biobased products they buy. Brand owners play a decisive role in this.
Editorial office / Brussels

That is what makes the European BIOSWITCH project so important. This project, financed by BBI JU and started in 2020, is aimed at convincing brand owners to switch to bio-based products. Many brand owners are reluctant to invest time and money in making the switch to bio-based products, mainly because of unfamiliarity with the sector and perceived risks and uncertainties. However, in all cases where brand manufacturers did put their necks on the line, it turned out to be a success: new value chains were built, biobased products could enter the market early and supply and demand were matched.

After two years, it is time to conclude the BIOSWITCH project with an (online) closing event. The consortium partners will present the project results and their experiences with the BIOSWITCH Toolbox, which can support brand owners and other crucial actors in accelerating the implementation of bio-based value chains. During an exclusive panel discussion, experts from the Bio-Based Industries Consortium (BIC), Topsoe, Circa Group and CLIB will also elaborate on the current urgency of a biobased transition, testify on self-experienced stumbling blocks in implementing value chains, and present a ‘call-to-action’ for cooperation on biobased solutions.

In the afternoon, there will be a training session in which the use of the toolbox developed during BIOSWITCH will be discussed in more detail and how it can contribute to the practical process of succesfully building a biobased value chain.

Check the agenda for the programme and registration options.

Image: vasanty/Shutterstock

Involved in the BIOSWITCH consortium is: CLIC Innovation Oy (Finland, leader), Fundacion Corporacion Tecnologica de AndalucĂ­a (CTA, Spain), Teknologian Tutkimuskeskus VTT Oy (Finland), Food and Bio Cluster Denmark (Denmark), Institute of Technology Tralee (Ireland), Flanders' Food (Belgium), BTG Biomass Technology Group BV (The Netherlands) and Sustainable Innovations Europe SL (Spain).