Nelleke van der Puil, VP Materials for Lego, stated this on the second and last day of the EFIB-conference in Brussels. Lego will hire approximately 100 researchers to jointly develop and test renewable materials/plastics for its packaging en products.
Van der Puil emphasized Lego’s sustainability agenda, resulting in the use of renewable energy (wind farms) to power its production processes and using recycable materials. Van der Puil: ‘These materials for our products need to have at least the same characteristics as the existing materials. They need to be as durable and be able to retrofit with existing Lego-blocks.’
