The new eco-friendly sun protection creams have been created by Bio-on using its newly developed micro powders made with minerv bio cosmetics bioplastic. The micro powders are derived from renewable plant sources and are fully biodegradable. They are capable of reducing the percentage of ultraviolet (UV) filters used in sun protection products and improve water-resistance.
Unilever Italia chairman and CEO Fulvio Guarneri said: ‘This new product line is a concrete example of how Unilever sees sustainability and proposes innovative solutions for consumers: it is simultaneously fulfilling two objectives of the Unilever Sustainable Living Plan (USLP): to help more than a billion people to improve their health and well being by 2020 and to halve the environmental impact of its products by 2030.’
Bio-on Plants produces the powders at its first industrial facility in Castel San Pietro Terme, Italy, with an investment of more than €20m.
