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Over the past 30 years, WUR has co-developed many new circular products. Many of these are still in the market 10-20 years after launch. Think of circular packaging coatings, pet toys, planting pots, biobased car tires and green insulation materials. But also safe biobased and biodegradable alternatives to fossil based surfactants in shampoos to prevent microplastics finding their way to the environment.
Editorial office / Wageningen

With this proof of already many successful market introductions, the next step is scaling up. For this reason, a program for the National Growth Program addressing “BioBased Circular – BBC” is submitted to the Dutch government. The program focuses on scaling up and accelerating the development and production of circular plastic materials based on carbohydrate rich biomass to large scale applications in every day products such as food, packaging, furniture, building materials and coatings. The proposal includes also another key factor addressed by the participating companies: human capital.

According to Gerlinde van Vilsteren, Project Manager Value Creation at WUR, “no true transition to a fossil-free society is made if we leave the human factor aside. Changes in education, learning models and new types of transdisciplinary expertise are needed.”

Read more in the article The human factor: missing puzzle piece in the transition to a circular and biobased economy.

Image: WUR