“With the SS18 Collection, we have taken a big step toward becoming the most sustainable provider of functional outdoor and bike shoes,” said Oliver Korden, VAUDE’s Head of Footwear. This is the first time the German outdoor brand has used a bio-based thermoplastic polyurethane (TPU) for toe caps and heel counters. VAUDE is committed to minimising the environmental footprint of its products and was the first outdoor company to receive certification under the EU’s Eco-management and Audit Scheme (EMAS). It now seeks to reduce dependency on oil by replacing conventional materials with sustainable bio-based alternatives.
“Consumers can now find high-performance footwear which contains Reverdia’s bio-succinic acid on store shelves,” said Marcel Lubben, President of Reverdia. “This is a very exciting step for us, as it clearly demonstrates how Biosuccinium®-based polyurethanes can support brands in these markets to meet customer demand for truly sustainable products.”