Swatch started a revolution in 1983 with the smart introduction of watches responsibly made out of 51 components only. Thirty-seven years later, the brand introduced bio-sourced plastic, which debuted on the Bioreloaded collection in September 2020.
Bioceramic marks another benchmark in the brand’s innovation journey, Swatch says. By the end of 2021, all key Swatch product lines will further explore the use of this material.
Image: Swatch
