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Market analysis shows that a relevant number of customers are willing to pay a GreenPremium price for bio-based materials and products. Almost 70% of industry experts report GreenPremium prices, according to a new report from the german nova-Institute.
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The institute conducted a survey among 50 insiders who either produce or trade bio-based products (or intermediates) themselves or consult related companies. These experts have in-depth market knowledge, granting the results a high credibility.

Higher biobased share

Most of the participants of this survey (42%) considered the GreenPremium to range between 10-20%, 22% indicated a price premium of 20-40%. The highest ranked factor determining the GreenPremium price is the ‘Higher bio-based share of the product’ (64%) and is especially dominant in construction (71%). ‘Lower greenhouse gas emissions’ (46%) and ‘Biodegradability’ (46%) are the next important single value-adding factors for GreenPremium prices. ‘Biodegradability’ is less important (22%) in consumer goods, but important for packaging (45%).

The most important driver for GreenPremium is not very surprising: a positive green image, but also other relevant drivers were found in the survey: Touch of innovation and enhanced attention at media. Additionally, single value-adding factors were named by the participants.


This research was conducted in the framework of the European project BIOFOREVER (BIO-based products from FORestry via Economically Viable European Routes). The project has received funding from the Bio-Based Industries Joint Undertaking (BBI-JU) under the European Unions Horizon 2020 research and innovation programme.