At the end of last year, all small plastic bottles had already been switched to 100% recycled plastic. At that time, it was announced that the large bottles would also be made of recycled plastic.This applies to the entire brand portfolio, including Coca-Cola, Sprite, Fanta and Fuze Tea. The switch to rPET will save over 10,000 tonnes of new virgin plastic a year and reduce the carbon footprint by 42%.
Coca-Cola in the Netherlands has the ambition to be climate-neutral across the entire value chain by 2040. Earlier this year, it was announced that its factory in Dongen will be fully CO2 neutral as of 2023. Last year, the company announced that its Western European partner bottler Coca-Cola European Partners (CCEP) would be investing in the green chemistry start-up CuRe Technology from Emmen, which developed a ‘polyester rejuvenation process’ to make ‘like new’ rPET from recycled soft drink bottles.
Through a new advertising campaign, Coca-Cola will motivate Dutch consumers to collect the rPET bottles and make recycling possible.
Image: Coca-Cola Netherlands