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Nouryon has chosen to rename its wholly-owned Industrial Chemicals business to Nobian. This branding change will allow Nobian to develop its integrated European value chain for essential base chemicals under its own name and brand while Nouryon will continue to focus on growing its leading position in global specialty chemicals.
Editorial office / Delfzijl

“In the past two years, we have established a new organizational structure and also launched a new strategy that aims to exceed our customers’ expectations, outgrow the competition and increase the share of specialties in our portfolio,” said Charlie Shaver, Nouryon’s Chairman and CEO. “This next step in our journey will allow Nouryon and our wholly-owned subsidiary Nobian to pursue even more focused growth strategies under separate brands.”

Nobian is a European leader in the production of salt, chlor-alkali and chloromethanes, which are essential for the manufacture of disinfectants, lightweight durable plastics, aluminum, pharmaceuticals and other products. The business is headquartered in Amersfoort, the Netherlands, and employs around 1,800 people with manufacturing facilities in the Netherlands, Germany and Denmark.

The Nobian brand will be introduced through a phased approach in the coming months, beginning with a new website.

Image: Nouryon/YouTube